In other words - Get Creative! Ghana Phone Number List Because of the cyclic nature of most non-profit marketing, the temptation is to update materials or recycle concepts from prior years. This can save you some time, but it can be deadly to take a previously-used piece of creative material and simply change the dates and the city. Don't fall into that trap. Change formats, use an unusual paper stock, bring out the bright colors, if you normally use type, try an original Ghana Phone Number List illustration, if you've used illustration, try photography. The new concept behind the execution is even more critical. Stick out of the mailbox with a dimensional mailing of unusual proportion or odd shape.
Try a contest, a multi-part mailing, a premium, and bundle several offers into one themed piece. If you've done it before, eject it from the Ghana Phone Number List start and see Ghana Phone Number List what you can come up with that still resonates with the audience. Mail still pulls response beautifully if executed well, and something truly new and exciting is still extremely effective. It's hard to Ghana Phone Number List deliver a sample of a product with an e-mail! Use the advantage that mail offers you and get personal with the audience. With today's digital production techniques, there's no reason that each collateral piece can't be virtually unique to the recipient - that alone makes it different and engaging.
The trick is to get the audience's Ghana Phone Number List attention. TODO: Try this exercise - Gather your creative staff around a flip chart. The goal is to create an ad for your next meeting to run in your house member publication in an hour. Get your staff together and Ghana Phone Number List brainstorm 5 concepts, each extending the original concept one degree further out than the last. Start with headlines, images, copy points, whatever works for you. The only rule is, that you can't have used the idea anywhere in the organization previously.