From the outset, the answer we can give you is that you do need, and it is also very useful, an Inbound Marketing plan. However, throughout this article that we have prepared, we will explain the reasons why an NGO truly needs a structured strategy that meets its needs. The first thing we must tell you is that you are a non-profit organization (NGO) or, on the contrary, you are a company that offers services and/or products, Inbound Marketing works for both companies, you just have to define the objectives and the goals that you want to achieve. If your NGO already has a presence on the web and social networks, and you have also ever tried to run an Email Marketing campaign , then you have paid a large part of the ground. But if you're just getting started, then it's time to get everything out on your mind and start telling your story.
Because Inbound Marketing is a methodology with global reach and can be applied to any company regardless of which branch of the economy it is in or belongs to. Let's be honest, Non-Governmental Organizations (NGOs), like any company, subsist on their clients. In this case we are talking about those who contribute executive email list monetary, material or human resources. We have to turn strangers into donors, partners, and advocates for the cause we fight for. HOW TO FIND DONORS Through Attraction Marketing or Inbound Marketing strategies is the way to reach that prospect who is interested in contributing their bit to a noble cause. For this reason, your NGO needs a marketing plan to attract this potential interested party.
This is a task that, like everything in life, takes work, effort and dedication; however, with the right tools we will help you achieve your goals. If you have ever read about Inbound Marketing, you will know that this is a coordinated strategy in which, through various tools and appropriate, quality content that inspires and makes you fall in love, you will attract whoever you want. In this sense, NGOs have a world of possibilities that other companies in their sector do not have. It is also important to understand that the way to attract donors, partners or volunteers to an NGO has changed over time.