So let's not waste any more time and let's get to it. Let's get in situation. What is internet advertising ? When we talk about advertising we talk about promoting products or services through the online world. Whether on social networks, email marketing or search engines like Google or YouTube. The online channel allows us to find our ideal client more easily and get closer to him, instead of others that are not as direct as television or radio. How does internet advertising work? First, we must have our ideal client well defined, and then choose a platform in which to invest and segment.
If we do massive advertising, without doing any type of segmentation, the price multiplies without increasing the results. Goodbye profitability. So we will try to obtain the maximum Latest Mailing Database results and benefits with the least possible investment , without making the mistake of saturating and looking like spam. The 7+2 advantages of online advertising Next, I am going to list the main ones that I think make investing in ads one of the greatest favors you can do to your busines It is not that a television advertisement does not have visibility, but rather that it does not impact the target audience in the same way. For example, if your buyer persona is from the millennial generation, they probably don't consume much of traditional media.
With which, investing in them would be wasting money, instead of doing it where they move, social networks. 2- You can find the needle in the haystack accurate advertising The segmentation capacity of online advertising is enormous. We can decide who we want our ads to reach , not only based on their geographic characteristics, but also based on demographics or interests. If we strive to know our ideal client perfectly , we can obtain a very positive return on investment (ROI). 3- Impact your buyer persona on their "field" targeted advertising Our target audience can be found in different media. Our job will be to investigate and discover where the people we are interested in addressing are.