For online marketing agencies, the challenge is to prepare their customers for this and to have hybrid campaigns running. Chances are you are already doing this. Think Email Database of merging overlapping campaigns or testing with bidding strategies in specific campaigns. Another option is to run A/B testing within Google to determine which strategy and structure will Email Database work best for your campaign. If you want to experiment within Google, I have a few more tips for you. Make sure your conversion data is accurate and therefore measured properly.
In addition, it is advisable to merge campaigns with little data before you start A/B testing. The moment you start a campaign with, for example, 20 conversions per month, this means in practice that your test campaign will collect too little data to run a successful test. If you have an account with little data, I recommend setting up soft conversions to collect more Email Database data. Think of signing up for the newsletter or downloading a white paper . By only focusing on, for example, an 'appointment', you limit your account enormously.
Responsive Seach Ads Another important development within Google ads is the abolition of extensive search ads, also known as ETAs. From June 2022, it will only be possible to use Responsive Text Ads (RSAs) via Google Ads. According to Google, this option is Email Database the next step in making your campaigns even easier and it will be easier for Google to show a more relevant ad with every search query. You can already prepare your account for this by Email Database making sure that each ad group has an optimized RSA running. The ETAs will no longer be editable after the update, but will still run if you don't change anything.